Paranova is a Danish family-owned company founded in 1989 by Erik B. Pfeiffer. The company started out by parallel importing pharmaceuticals from other EU member states to Denmark, but has since then expanded the business geografically and is now trading in Sweden and Finland as well.

We strongly believe that only through sound and transparent competition, patients and national health care systems will achieve the best treatment at affordable prices.

Paranova has played an important part in stimulating competition in the pharmaceutical market and thus made the best treatment more affordable to patients. We will continue to strengthen our efforts.

Our management and employees have defined our vision together: “Through motivated and skilled employees we will create one of the most dynamic pharmaceutical companies in Europe”

Paranova’s mission statement: “We will make pharmaceuticals available at attractive prices for the benefit of the patients”