Paranova is a Danish family-owned company founded in 1989 by Erik B. Pfeiffer. The company started out parallel importing pharmaceuticals from other EU member states to Denmark, but has since then not only expanded geographically but branched out into generic pharmaceuticals and diagnostics.

We strongly believe that only through sound and transparent competition will patients and national health care systems achieve the best treatment at affordable prices.

Paranova has played an important part in stimulating competition in the pharmaceutical market and thus made the best treatment more affordable to patients. We will continue to strengthen our efforts.

Our management and employees have together defined our Vision: “Through motivated and skilled employees we will together create one of the most dynamic pharmaceutical companies in Europe”

Paranova’s mission statement: “We will for the benefit of the patients make pharmaceuticals available at attractive prices”