Paranova is founded on one of the most important principles of the European Union: the principle of the free movement of goods.

Paranova pioneered bringing parallel imported pharmaceuticals onto the Scandinavian markets for the first time. This was in late 1990.

We have now introduced parallel imported pharmaceutical products in Denmark, Sweden and Finland where we are represented by our own sales companies:

• www.paranova.dk
• www.paranova.se
• www.paranova.fi

Paranova will continue its expansion into other countries within the European Union, and to countries outside the European Union, where the legislation allows it.

Paranova has taken a leading role in championing the legal framework for parallel trade both at the European level and at the national level.

Through constant growth Paranova has become one of the leading Parallelparallel import companies in Europe.